I have had many a member contact me upset and in a flurry about how they saw an item in a store that we carry in the showroom, but; there was either no savings or extremely minimum savings. The member than feel that they have been mislead and how can this be as DirectBuy should always have the better price.
Well on the last point they are right, we should have the better price and this is where the price integrity comes in.
Price Integrity
Sometimes manufacturers think they can be sneaky and offer deals to their retailers, this is where members who shop in the retail community come in. Although we tell you not to shop stores, you are still our eyes and ears in the retail community and one of our ways of keeping manufacturers honest.
If ( and when) you find a product that you know we carry ( it is an apples to apples comparison) and you notice that the price is really good and there is little to no savings .
LET US KNOW!!
We will take all your information, what the model # and manufacturer is and where you saw this product ( online, flier and in store pricing is OK, Craig's list and EBay not acceptable)
Any of the service staff will submit this info to our corporate office, they will than contact the store to verify the item. If they find that this is a legit pricing situation, ( it is not discontinued product or a loss leader sale - stores offer select items at or below cost for a limited time frame to attract customers in order to sell them other products) than the manufacturer will offer a concession price.
Here is an example,
A member was looking at a camera, the price in the centre was $800.00 + 4% handling, $12.00 freight and 12% taxes, a total of $945.25
At a camera shop in the city, they were selling the same unit for $820.00 after taxes $918.40
Our cost was $26.85 more than the retail store.
I submitted a price integrity, once all the information was confirmed the manufacturer came back with an offer of $600.00 to the member to purchase the camera through us. They knocked off an additional $200.00!!!
There are many more situations that I could go into but I do not want to bore you, lol.
So when shopping for products, if you notice that there is little to know savings for an item ( or items) LET US KNOW and we will do all we can to either get you a better price or explain the reason behind ( again usually a discontinued product or loss leader sale) the lack of savings .
If you have any questions feel free to comment or email me at the centre
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