Upholstery Trends 2013!!

Ahhh Home!

The place where you unwind from the day.....      a place that reflects you.

 

Furniture Buying Practices

**Information courtesy of Furniture/Today

• In 2012,  32% of U.S. households – more than 36 million – bought furniture and bedding products, spending a combined $84.2 billion.
• This year, more than 52 million – a massive 46% of all households – have plans to buy furniture and bedding product.
• The leading category is bedding.  This category accounted for 12.7% of all spending in the furniture category in 2012.  Queen mattresses were the top seller.  This year bedding is expected to be 14.5% of all furniture purchases

• Stationary Sofas and Reclining chairs take up the next two slots. 

• Stationary sofas will take up 7.5% of the total planned furniture purchases and Recliners 6.9% this year.

• In 2012, 73% of those sofa purchases were in fabric and 27% in leather.

• Reclining chairs continue to gain momentum.  The category has been growing since 2010.  Older consumers with more disposable income helped boost this category

Furniture Buying Breakdown by Category

 

 

 

 

 

 

Buying Trends By Generation Baby Boomers

• Boomers (Aged 49-67) comprised 42% of all furniture and bedding purchases in 2012.

• In 2013, Younger Baby Boomers (49-57) plan to buy motion sofas, casual dining and curios at high rates.

• Older Baby Boomers (58-67) plan to buy recliners, stationary chairs and bedding at higher rates this year.

Buying Trends By Generation Generation X

 

 

• A full 36% of Generation X’ers (33-48) purchased furniture and bedding in 2012.

• They will focus on Youth Bedroom/Guest Bedroom, Master Bedroom, and Desks in 2013.

• Desks with function and smaller in scale to work in a variety of rooms are a growing trend.  Hooker introduced “Workwell” this past April market to address this growth category.

 

 

 

 

Buying Trends By Generation Millenials

• For this survey the age used is 18 to 32.
• Millennials plan to buy more Youth Furniture at a rate 2.6% times higher than their population presence.

• They will also be interested in Formal Dining and Master Bedroom furnishings.

 

Buying Trends by Income

 

• Middle Class Households ($50,000-$99,999) accounted for 41% of furniture and bedding purchases in 2012.

• They made up 42% of dollars spent – about $35.4 billion.

• High-Income households (over $100,000) account for 21% of furniture purchased in 2012. 

• They were 29% of the dollars spent – about $24.4 billion.
 

Why Consumers Feel the Way They Do

• The bulk of consumers describe their decorating style as eclectic.  Three out of four prefer their home to have an unplanned look, while one-fourth like a complete, coordinated look.

 

• A home needs to reflect the personal style and creativity of the homeowner.

• The purchase of a new piece of furniture needs to appeal to the consumer emotionally.  Perhaps the bright color on the chair makes them feel good.  Maybe it’s the endorphins released when they finally make that decision to update their living space.  Whatever the reason…it guides the decision to make that purchase.

Ways to Transform a Room

 

• Add an interesting chair with a fun fabric or finish
• Repeat that color in an accessory in the room
• Mix in a pair of ottomans that allow a different color or texture – These also add function with additional seating
• Don’t be afraid to mix different styles

 

Add a   “POP”  of Color

 

 

 

 

• A great way to quickly change a room without a huge investment:

• Add a great chair in a “WOW” fabric, new toss pillows or an ottoman in a bright color.

Noteworthy Decorating and Style Trends #1 - Neutral

• Sophisticated or Casual - Neutral Décor is a popular way to style a home. 

• By adding great organic styled accessories, a more muted accent color, or mixing it up with weathered wood hues or industrial accent…this style is a great backdrop for decorating.

 

 

Neutral Sophistication

 

 

Neutral is limitless….  Sleekly sophisticated, classically cottage,      to coastal casual.

 

 

 

Noteworthy Decorating and Style Trends #2 - Menswear

• Call it a Mad Men or Mod Men look – Menswear is a popular trend of the moment. 

• Mix textures…such as a mohair or velvet, with plaids or stripes add a dark wood tone and you have set the stage for a great room.

Menswear  

 

…Texture         

…Stripes

…Plaids

…Rich Colors

…Mixed Media

 

 

Noteworthy Decorating and Style Trends #3 – Global Mix

• “Well-Traveled” – my personal fav!  Eclectic mix of exotic fabrics influenced from around the world, animal skins, leather, antiques, rich or worn wood tones.

• Creates a casual, collected look that can continue to morph as the homeowner finds new treasures to add.

Well-Traveled

Layer with

Collected Objects

&

 Global looks

•Ikat Prints

•Suzanni Patterns

•Animal Looks

•Vintage Appeal

•Tribal Patterns

•Industrial accents mix well with this style

Noteworthy Decorating and Style Trends #4 - Geometrics

•  Geometric Craze – Chair scale to Mid-scale…geometric shapes continue to be a popular addition.  From chairs to tiles this pattern has a broad appeal.

 

 

Geometric Shapes –

Fleur di Leis, Quatrafoils, Circles, Trellis, Greek Keys, Lattice…..the options are plentiful!

BLUES, GRAYS, & GREENS named as 2013 Design Colors

Research Courtesy of Furniture/Today and Apartment Therapy

 

Consumers (29%) have the blues this year – naming blue as the go-to design color.  Specific shades include Navy, Turquoise, Peacock, Teal, Cobalt, Blue-Grey, Pale Blue, and Robin’s Egg.

One respondent says, “It’s such a happy color.” 24 year-old from Ohio.

 

 

Study in Blue

 

A strong, deep navy hue between Cobalt & Sapphire, dubbed Monaco Blue by Pantone is still a hot color in apparel and home furnishings again this season.  It is one of the top colors listed for Pantone for Spring 2013.  It pairs nicely with Mid-Tone Blues, Greenish-Yellow hues, Sparkling White, and even Rich Raven.  Look for Greyed-Blues and Green-Blues this season as well.

 

Tranquil hues that soothe the soul.

BLUES, GRAYS, & GREENS named as 2013 Design Colors

Research Courtesy of Furniture/Today and Apartment Therapy

 

Grays were the second most popular color, chosen by 18% of consumers in the survey.  “Gray is the neutral, but not boring” said one respondent.

“It’s a way to add mood without permanently dictating my colors in the future.”  31 year-old from Illinois.

 

Gorgeous in Grey/Gray/Greige

 

• Grey can be cool or warm…sleek and contemporary…or cozy and comfortable.  It pairs well with White, Green, Fucshia, Lemongrass, and many hues of Blue.

• Make it a menswear statement and add a touch of brown or caramel.

• From apparel to home accents – grey is the new neutral.  It adorns the walls in many shades and wraps us in it’s appeal.

 

BLUES, GRAYS, & GREENS named as 2013 Design Colors

Research Courtesy of Furniture/Today and Apartment Therapy

Greens were picked by 13% of respondents, including hues of Chartreuse, Emerald, Avocado, Mossy Green, Pea Green, and Sea Foam. 

Another respondent says, “It provides a pop of color that’s refreshing.”  28 year-old from Ohio.

 

 

Green with Envy

 

Pantone has appointed Emerald as the Color of 2013. 

• However, don’t overlook the other happy shades of green in the color spectrum.  Tender Shoots from Pantone is another one to watch.  Bright, leafy greens with names like Spring Green, and Burst of Lime – add a punch of color to a neutral room. 

• Look for Jade colorations as well…mixing in with Grey hues to make a sophisticated color palette that works well with light wood tones.